So much more than a photographer, Séréna Lutton is a creative director, designer, story-teller, brand-developer, and most of all—a visionary.
Born and raised in France, Serena always desired to see something that didn't really exist, so she picked up a camera and created it herself. Her style is her own. It is elevated, raw, edgy, inspiring, and centered around her love for the ocean. Over the last decade, she has created for publications including Herewith, Desillusion, SvnSpace, and worked with brands such as Abysse, Amuse, Roxy, Ralph Lauren, and more.
She now spends most of her days either working at her studio in Southern California or traveling the globe shooting for Roxy, the heritage brand of the female surf industry.
Sharing and collaborating have become the two pillars of her personal and professional career. After mentoring several upcoming creatives in the industry, she now wants to share her knowledge with more aspiring female creatives. Serena believes that there is no room for competition in this industry, so she launched the Warm Collective Workshops to inspire, collaborate, and create—together.