The Rise of Non-Coffee Drinks

Specialty coffee isn’t going anywhere, but the café menu is evolving. Across the country, operators are expanding beyond the espresso machine to meet a growing demand for variety, wellness, and innovative flavor experiences. Matcha lattes, turmeric tonics, chai teas, kombuchas, and even specialty mocktails are no longer niche add-ons. They’re becoming staples, driven by health-conscious consumers, a desire for lower caffeine options, and an appetite for vibrant flavors. For café owners, this shift isn’t a threat - it’s an opportunity.

For cafés, coffee may be the anchor, but it is no longer the whole story. Today’s customer expects more choice, inclusivity, and more reasons to return throughout the day. A strategic non-coffee menu meets that demand. By offering functional beverages like matcha, turmeric lattes, and premium teas, you attract a broader audience, including tea drinkers, wellness-focused guests, and younger consumers eager for flavor-driven alternatives. The impact is measurable: higher average spends, stronger margins, and
increased repeat visits. Beyond the numbers, it elevates your brand by signaling innovation, versatility, and attentiveness to shifting market trends. In short, a well-curated non-coffee program is not just good hospitality, it is smart business.

At Common Room Roasters, we’ve seen first-hand how diversifying menus strengthens both customer satisfaction and café revenues. That’s why we search the world for products that stand out for their quality, craft, and integrity - curating a portfolio that elevates every partner’s menu and reflects the same uncompromising standards we bring to coffee. These aren’t just products we source for others, we also serve them in our own cafés, a testament to the trust and pride we place in their quality.

Ceremonial-grade Matcha: Exclusively grown in Kyoto’s Uji hills. It is creamy, full-bodied, and has a delicate sweetness.
Prana Chai: Imported from Australia, this premium black tea blended with whole spices and ginger, soaked in honey to bind its aromatic flavors.
Golden Grind Turmeric: Another gem from Australia - thoughtfully blended mix of turmeric, cinnamon, ginger, and black pepper, crafted to support absorption and natural wellness.
Proper Syrup: Locally sourced, these organic, natural syrups crafted to complement specialty coffee and seasonal menus.
Special Tea Collection: Small-batch teas prioritizing regenerative farming and fresh, functional blends.
Hunted + Gathered Chocolate: Crafted in Melbourne from organic cacao beans sourced ethically in the Duarte province of the Dominican Republic, delicately sweetened with coconut sugar for a pure, balanced flavor.

Each of these products is carefully chosen to align with the same standards we apply to coffee: ethical sourcing, exceptional quality, and operational ease for our partners. Expanding into non-coffee beverages does not require reinventing your café. It is about broadening the conversation you are already leading. When guests know they can rely on you for an immaculate flat white and a restorative turmeric latte, your café evolves from being a coffee stop to a destination for crafted, thoughtful drinks worth savoring.

If you are ready to explore the potential of a well-rounded beverage menu, we are here to help. Common Room Roasters is more than a supplier, from sourcing to staff training to seamless integration. We are a partner invested in your growth. Together, we will build a program that attracts new customers, keeps regulars engaged, and strengthens your brand in a market that never stops evolving.