Common Knowledge

The Importance of Barista Training
The best coffee program in the world can fall flat if it isn’t in the right hands. Specialty beans, world-class equipment, a thoughtful menu, it all comes down to the barista behind the machine. They’re not just making drinks; they’re...
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The Rise of Non-Coffee Drinks
Specialty coffee isn’t going anywhere, but the café menu is evolving. Across the country, operators are expanding beyond the espresso machine to meet a growing demand for variety, wellness, and innovative flavor experiences. Matcha lattes, turmeric tonics, chai teas, kombuchas,...
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Best in
Class

The Rise of DJ X Coffee Culture
“Every great coffee deserves a good soundtrack.”  Coffee shops have long been the heartbeats of neighborhoods—places to gather, reflect, and connect. But in recent years, a new rhythm has emerged: the fusion of live DJ sets with the café ambiance....
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Navigating the Current Coffee Market Together
We want to be upfront: the coffee market has shifted. Why Coffee Prices Are Rising in 2025 Unpredictable weather patterns—especially drought conditions in Brazil—tight harvest yields across key producing regions, and a surge in global demand have put sustained pressure...
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